1) Develop & negotiate key partnerships

• Identify, evaluate, and secure strategic partners aligned with our brand values, marketing objectives, and target audiences.

• Lead partnership negotiations, defining clear deliverables, rights, KPIs, and success metrics.

• Manage the partnership pipeline with a focus on long-term relationship building.

• Coordinate internal stakeholders and external agencies supporting partnership development.

2) Activate partnerships & coordinate events

• Design and execute integrated partnership activation plans, including content, commercial, and in-store components.

• Plan and manage partnership-driven events from concept to execution and post-event evaluation.

• Collaborate with Brand & Campaign and Visual Merchandising teams to ensure brand and campaign alignment.

• Ensure partnership activations are fully leveraged across marketing channels for maximum impact.

3) Monitor, report & optimize performance

• Define relevant KPIs for partnerships, activations, and events.

• Track performance and ROI against objectives.

• Deliver clear reports and dashboards to stakeholders.

• Capture learnings and translate insights into recommendations to improve future partnerships and activations.

Who are you?

• 2–7 years of experience in partnerships, events, marketing communications, or brand activation.

• Strong project management skills and the ability to manage multiple stakeholders.

• Experience in negotiating partnerships and coordinating agencies or suppliers.

• Analytical mindset with experience tracking KPIs and ROI.

• Excellent communication skills in English (Dutch is a plus).

• Proactive, structured, and comfortable working in a dynamic environment.

• Passion for sport and brand building.