Internal Communications Specialist

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Internal Communications Specialist

We’re looking for an experienced and impactful Internal Communications Specialist to join Decathlon in the Netherlands. At Decathlon we look for entrepreneurial mindsets and teammates who love to innovate, think big and deliver. This is a great opportunity for a sport minded professional with a business heart, and want to be part of the biggest sports retailer in the world! 

Interested? Read on!

Full-time · Amsterdam

Internal Communications Specialist

Decathlon unveiled at the end of 2022 its new long-term ambition aimed at allowing people, throughout the world, to benefit from the physical, emotional and societal benefits of sport. Building on Decathlon’s values of Vitality, Generosity, Responsibility and Authenticity, it symbolizes the mission of the Group’s 105,000 teammates worldwide. Because the practice of sports is universal, Decathlon aims at allowing people to practice sports on their own terms, whatever their level of practice, their physical condition or their objectives, and enjoy its benefits.

This ambition will be sustained in the coming years by 5 strategic pillars aimed at:

  • Increasing the value proposition, by offering customers a whole new end-to-end experience;
  • Becoming a leading force for a sustainable future with the emergence of new circular models and decarbonization of the Group’s activities, with a goal to contribute to carbon neutrality by 2050;
  • Building a state-of-the-art omni value chain;
  • Growing products excellence and accelerating Decathlon’s development in certain geographies;
  • Fostering and accompanying teammates' development.

In 2023 Decathlon will pursue its evolution to get more people to be moved by the wonders of sport, in respect with societies and the planet.” To make that happen in the Netherlands the organization needs to continue to evolve". The People Team is crucial in realizing that ambition.

For the coming years the People project will be built around three main pillars. The first pillar is about People Operations. The second pillar focuses on People Strategy and the role as business partners. The third pillar concentrates on People Solutions driven by the centers of expertise, for example recruitment, compensation & benefits and learning & development.

This three-pillar strategy is needed to continually strengthen the Decathlon DNA. The People team will optimize their operations and deliver a state-of-the-art employee experience, from onsite to remote interactions. This expertise role is essential in guarding and strengthening the DNA of Decathlon among all stakeholders to create more knowledge and understanding among employees about Decathlon's strategy and their role in achieving organizational goals. In the end this role will add more human value in terms of pride and employee engagement.

The  role

The Internal Communications Specialist works in the HR team and reports to the Team Lead People & Culture . You will lead the internal communications project and the priorities will be set per year based on international and national strategy in close cooperation with the Leadership Team.


  • You will be responsible for developing and implementing effective internal communications strategies that contribute to Decathlon's ambitions.

  • Ensure organizational initiatives and projects are successfully communicated to employees and stakeholders in an efficient way and in a timely manner,

  • You work closely with various senior stakeholders within the organization and advise them on internal communications and assist them with the right tools and information about our organization.

  • Draft messages or scripts from senior executives for presentation to employees in written or spoken for

  • Ensure internal communications messages are consistent across all mediums and for different departments of the organization,

  • Plan and write content for a variety of internal communications forums, such as intranet, internal social media, bimonthly newsletter, town halls, presentations, events,..

  • Managing various communication projects e.g. team events and gatherings

  • Measuring and evaluating the effectiveness of internal communications.

What do we ask from you?

Talents & Competences

This role needs to be a social team player who naturally adjusts to changing situations and makes sure our story-line will be consistent and recognizable to our teammate community in everything we do and say. 

  • Excellent communication & presentation skillset 
  • Self starter & agile mindset
  • Problem solving mindset
  • Project management skills
  • Excellent stakeholder management skills
  • Persuasion skills and ability to activate people
  • Strong planning and organization skills and bring high level of accuracy
  • Familiar with information technology, especially digital and video means of communication.
  • Outstanding oral and written communication skills in both Dutch and English; French is a big plus!


We need someone who will take ownership, a quick thinker who knows when to push and get things done, but also when to slow down and engage with people.

  • You love sports!

  • You have +5 years of relevant work experience in Internal Communications
  • You have a broad experience in leading; developing and implementing internal communication plans for a large organization, with experience with a variety of international audiences
  • Track record of positive results in improving internal communications in organizations in transition
  • You have a bachelor or masters' degree in a relevant area e.g. Communications, Journalism, Public Relations


  1. A great sports culture and a lot of sportive colleagues who want to sport with you
  2. A good salary
  3. Holiday allowance
  4. 24 vacation days
  5. 20% discount on our own brands
  6. Decathlon academy training sessions
  7. Shareholder plan
  8. Travel Allowance
  9. Pension plan

Joining Decathlon means;

  • Being part of a global community, united by a love of sport, shared values and a passion for technologies.
  • Joining an international French tech company that has succeeded in keeping the values of a family business while expanding in over 60 countries to provide sports products and services to 400+ million sport passionates worldwide.
  • Being able to share your passion thanks to our Decathlon discount programs, an annual voucher for your sports activities, a gym access, and our sport communities and events. Whether you are a beginner or a high-level athlete, Decathlonians will love to introduce you to new activities.
  • Joining a group that has a sustainable and respectful vision of sports. Without a healthy playground, there is no sport. Access to equipment must be done with relevance in context, by renting or buying second-hand when possible.
  • Whatever your favorite sport, your gender, or your religion, Decathlonians all share the same purpose.

Decathlon is committed to inclusion and non-discrimination, and thus acts daily in favor of disabilities, seniors, social mixing and equality between men and women. Above all, we recruit personalities and diversity within our teams is a major challenge because it is a source of innovation and performance.

What does the application process look like?

  • Application by means of your CV and motivation letter

  • Introduction by telephone (Room for your questions!)
  • First interview
  • Second interview
  • Contract proposal
  • Welcome to Decathlon!

Do you have any questions about this role before you apply? Please get in touch with

We welcome feedback on our recruitment process, if you have any suggestions please feel free to let us know.